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McNeal, James U

Children as consumers insights and implications James U. McNeal - xvi, 211 pages illustrations 24 سم

Includes index

Bibliography: p. [191]-205

ISBN: 0669130877 (alk. paper)

Subjects--Topical Terms:
Child consumers--United States
Television advertising and children--United States

LC Class. No.: HC110.C6 / M36 1987

Dewey Class. No.: 658.8/348