Data mining techniques in CRM inside customer segmentation

Tsiptsis, Konstantinos

Data mining techniques in CRM inside customer segmentation Konstantinos Tsiptsis, Antonios Chorianopoulos - xi, 357 pages illustrations 26 سم

Includes bibliographical references and index

0470743972 (cloth) 9780470743973 (cloth)


Customer relations--Management--Data processing
Customer relations--Management
Data mining

HF5415.5 / .T836 2009

658.812