How to sell what you make the business of marketing crafts
Gerhards, Paul
How to sell what you make the business of marketing crafts Paul Gerhards - Third edition - viii, 152 pages illustrations 22 سم
Includes index
Crafts as a business: an introduction -- Crafts fairs and street fairs: your direct link to consumers -- The gallery connection: stepping into the wholesale marketplace -- Selling to the trade: expanding your market -- Advertising and publicity: marketing through traditional media -- Going global: marketing and selling on the internet -- Service, fulfillment, and sales reps: keeping your customers satisfied -- The itinerant crafter: a booth for the crafts nomad, indoors and out -- On paper: the back office of the crafts business -- On crafts and craftsmanship: true to the legacy
9780811711395 (pbk.)
Fairs--Handbooks, manuals, etc
Handicraft--Marketing--Handbooks, manuals, etc
Selling--Handicraft--Handbooks, manuals, etc
658.85
How to sell what you make the business of marketing crafts Paul Gerhards - Third edition - viii, 152 pages illustrations 22 سم
Includes index
Crafts as a business: an introduction -- Crafts fairs and street fairs: your direct link to consumers -- The gallery connection: stepping into the wholesale marketplace -- Selling to the trade: expanding your market -- Advertising and publicity: marketing through traditional media -- Going global: marketing and selling on the internet -- Service, fulfillment, and sales reps: keeping your customers satisfied -- The itinerant crafter: a booth for the crafts nomad, indoors and out -- On paper: the back office of the crafts business -- On crafts and craftsmanship: true to the legacy
9780811711395 (pbk.)
Fairs--Handbooks, manuals, etc
Handicraft--Marketing--Handbooks, manuals, etc
Selling--Handicraft--Handbooks, manuals, etc
658.85