Advertising Campaign Strategy (رقم التسجيلة. 196878)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00680cam a22002534 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260115100835.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150419s2006 xxu ag 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324322712 |
| Terms of availability | 75.00 Eg. P |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MPL |
| Transcribing agency | MPL |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ara |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition information | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parente, Donald E |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising Campaign Strategy |
| Remainder of title | A guide to marketing communication plans |
| Statement of responsibility, etc. | Donald E. Parente |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 th ed |
| 264 #0 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Canada |
| Name of producer, publisher, distributor, manufacturer | Thomson |
| Date of production, publication, distribution, manufacture, or copyright notice | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 402 pages |
| Dimensions | 27 سم |
| 336 ## - CONTENT TYPE | |
| Content type term | نص |
| 337 ## - MEDIA TYPE | |
| Media type term | بدون وسيط |
| 338 ## - CARRIER TYPE | |
| Carrier type term | كتاب |
| 596 ## - | |
| -- | 1 |
| 598 ## - | |
| -- | APPLIED_SC, NEW |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date due | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26 - Adult Applied Sciences - علوم تطبيقية كبار | مكتبة مصر الرئيسية - Misr Main Library | مكتبة مصر الرئيسية - Misr Main Library | Adult - كبار | 10/24/2022 | 75.00 | 659.1 P. A, 1 | 800101794 | 09/17/2016 | 01/15/2026 | 1 | 75.00 | 01/15/2026 | Books |