Cases in advertising and promotion management (رقم التسجيلة. 40348)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00860cam a22002894i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260115011838.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 900813s1991 ilua g b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256096899 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MPL |
| Transcribing agency | MPL |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ara |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .Q44 1991 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition information | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in advertising and promotion management |
| Statement of responsibility, etc. | John A. Quelch, Paul W. Farris |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 264 #0 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Homewood, IL |
| Name of producer, publisher, distributor, manufacturer | Irwin |
| Date of production, publication, distribution, manufacture, or copyright notice | د.ت |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 908 pages |
| Other physical details | illustrations |
| Dimensions | 25 سم |
| 336 ## - CONTENT TYPE | |
| Content type term | نص |
| 337 ## - MEDIA TYPE | |
| Media type term | بدون وسيط |
| 338 ## - CARRIER TYPE | |
| Carrier type term | كتاب |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 596 ## - | |
| -- | 1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Case studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| General subdivision | Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farris, Paul W |
| 991 ## - | |
| -- | c-GenColl |
| -- | HF5823 |
| -- | .Q44 1991 |
| -- | Copy 1 |
| -- | BOOKS |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not for loan | 76 - مهداة من سعادة السفير - مهداة من سعادة السفير | مكتبة مصر الرئيسية - Misr Main Library | مكتبة مصر الرئيسية - Misr Main Library | قاعة عبد الرؤوف الريدي - Abd El Raouf El Redy Hall | 10/24/2022 | اهداء | 50.00 | 659.1 Q C, 1 | 8000118349 | 01/15/2026 | 1 | 50.00 | 01/15/2026 | Reference |