An introduction to market & social research (رقم التسجيلة. 84208)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02835cam a22003014i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260115034040.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060721s2006 enk G b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749443774 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749443771 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MPL |
| Transcribing agency | MPL |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ara |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Adams, Karen |
| 245 13 - TITLE STATEMENT | |
| Title | An introduction to market & social research |
| Remainder of title | planning & using research tools & techniques |
| Statement of responsibility, etc. | Karen Adams & Ian Brace |
| 246 0# - VARYING FORM OF TITLE | |
| Title proper/short title | Introduction to market and social research |
| 264 #0 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London |
| -- | Philadelphia |
| Name of producer, publisher, distributor, manufacturer | Kogan Page |
| Date of production, publication, distribution, manufacture, or copyright notice | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv, 154 pages |
| Dimensions | 25 سم |
| 336 ## - CONTENT TYPE | |
| Content type term | نص |
| 337 ## - MEDIA TYPE | |
| Media type term | بدون وسيط |
| 338 ## - CARRIER TYPE | |
| Carrier type term | كتاب |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [149]) and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to market research -- Why do I need research? Introducing market research -- What do I need to know? Defining research objectives -- How am I going to do it? Selecting a research design -- How can I gather information? Identifying different research methods -- Designing a research project: the tools of market research -- Who should I talk to? Understanding how sampling works -- Where can I find the data I need? Using quantitative research methods -- How can I find out what people feel about issues? Using qualitative research methods -- What questions should I ask? Designing the questionnaire -- Completing a market research project -- How do I know what it all means? Analysing research data -- What do I do with the information? Reporting and communicating research findings -- Where do I go from here? Developing your career in market research -- Test Yourself -- Task Answer Guide |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research |
| Expansion of summary note | This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectivily in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. Key topics covered include: introducing market research; defingin research objectives; selecting a research design; identifying different research methods; understanding how sampling works; using quantitative research methods; using qualitative research methods; designing the questionaire; analysing research data; reporting and communicating research findings; developing your career in market research |
| 596 ## - | |
| -- | 1 |
| 598 ## - | |
| -- | NEW, APPLIED_SC |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brace, Ian |
| Dates associated with a name | 1949- |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date due | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26 - Adult Applied Sciences - علوم تطبيقية كبار | مكتبة مصر الرئيسية - Misr Main Library | مكتبة مصر الرئيسية - Misr Main Library | Adult - كبار | 10/24/2022 | 165.00 | 658.83 A. I, 1 | 8000109937 | 06/04/2015 | 01/15/2026 | 1 | 165.00 | 01/15/2026 | Books |