Includes bibliographical references and index

Introduction : mediating modesty Reina Lewis -- Part 1 Faith-based fashion and the commercially fluid boundaries of confession -- "Discover the beauty of modesty" : Islamic fashion online Annelies Moors -- Fashion forward and faith-tastic! Online modest fashion and the development of women as religious interpreters and intermediaries Reina Lewis -- Meeting through modesty : Jewish-Muslim encounters on the Internet Emma Tarlo -- Hasidic women's fashion aesthetic and practice : the long and short of tzniuth Barbara Goldman Carrel -- Part 2 Modesty without religion? Secularity, shopping and social status through appearance -- Denim : the modesty of clothing and the immodesty of religion Daniel Miller -- Modest motivations : religious and secular contestation in the fashion field Jane Cameron -- "Can we discuss this?" Elizabeth Wilson -- Part 3 Manufacturing and mediating modesty : the industry and the press -- Modesty regulators : punishing and rewarding women's appearances in mainstream media Liz Hoggard -- Insider voices, changing practices : press and industry professionals speak Reina Lewis (editor and contributor)