TY - BOOK AU - Vänskä,Annamari AU - Malkki,Eva AU - Vänskä,Annamari TI - Fashionable childhood: children in advertising SN - 9781472568441 (paperback) U1 - 659.19 21 PY - 0000///د.ت PY - 2017/// CY - London PB - Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc KW - Advertising KW - Children's clothing KW - Psychological aspects KW - Children in advertising KW - DESIGN / Fashion KW - bisacsh KW - Mass media and children KW - SOCIAL SCIENCE / Children's Studies KW - SOCIAL SCIENCE / Gender Studies N1 - Includes bibliographical references (pages 211-232) and index N2 - "Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years. With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, Ralph Lauren and in-depth research into Italy's special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children's fashion is presented globally. With the market for children's fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory"-- ER -