TY  - BOOK
AU  - Westwood,John
AU  - Westwood,John
TI  - How to write a marketing plan
T2  - Creating success
SN  - 9781749445546
U1  - 658.802 21
PY  - 2006///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Planning
N1  - Previous ed. published as: How to write a marketing plan. 1996; متاح طبعة 2000 في مكتبة مبارك الرئيسية
ER  -