Cheap? the real cost of living in a low price, low wage world - Bosshart, David (London Kogan Page, 2007)
"First published in Germany in 2004 by Redline Wirtschaft as Billig: Wie die Lust am Discount Wirtschaft und Gesellschaft ver?ndert. [Reprint of the edition] ... published in Great Britain and the United States in 2006 by Kogan Page Limited"--T.p. verso
Formerly CIP
Includes index
Subtitle of 2006 edition: The real cost of the global trend for bargains, discounts & consumer choice
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Keywords: Consumers' preferences; Cost; Discount; Globalization; Marketing