TY - BOOK AU - Bosshart,David TI - Cheap?: the real cost of living in a low price, low wage world SN - 9780749449933 U1 - 339.47 21 PY - 2007/// CY - London PB - Kogan Page KW - Consumers' preferences KW - Cost KW - Discount KW - Globalization KW - Marketing N1 - "First published in Germany in 2004 by Redline Wirtschaft as Billig: Wie die Lust am Discount Wirtschaft und Gesellschaft ver?ndert. [Reprint of the edition] ... published in Great Britain and the United States in 2006 by Kogan Page Limited"--T.p. verso; Formerly CIP; Includes index; Subtitle of 2006 edition: The real cost of the global trend for bargains, discounts & consumer choice ER -