Public relations a practical guide to the basics - Henslowe, Philip 1934- (London Sterling, VA Kogan Page, 2003)
Communication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation -- Conclusion
Includes bibliographical references and index
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Keywords: Public relations -- Handbooks, manuals, etc; Public relations -- Great Britain -- Handbooks, manuals, etc