TY  - BOOK
AU  - Henslowe,Philip
TI  - Public relations: a practical guide to the basics
SN  - 0749440724
U1  - 659.2 22
PY  - 0000///د.ت
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Public relations
KW  - Handbooks, manuals, etc
KW  - Great Britain
N1  - Includes bibliographical references and index; Communication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation -- Conclusion
UR  - http://www.loc.gov/catdir/toc/ecip046/2003015170.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2003015170-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2003015170-d.html
ER  -