Questionnaire design how to plan, structure, and write survey material for effective market research - Brace, Ian 1949- (London Sterling, VA Kogan Page, 2004)
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys
Includes bibliographical references (p. 277-280) and index
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB
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Keywords: Market surveys -- Methodology; Questionnaires -- Methodology