TY  - BOOK
AU  - b.speer jennifer
TI  - marketing concerts and strategies
SN  - 0395790050
U1  - 658.8 21
PY  - 1997///
CY  - new york
PB  - houghton milffiin  company
KW  - Marketing
KW  - sales managment
N1  - includes bibliographical references and index
ER  -