TY  - BOOK
AU  - Wreden,Nick
TI  - Profit brand: how to increase the profitability, accountability & sustainability of brands
SN  - 0749450185 (pbk.)
U1  - 658.827 22
PY  - 2007///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - Customer relations
KW  - Marketing
KW  - Relationship marketing
N1  - Edition published in 2005 under title: ProfitBrand; Includes bibliographical references (p.[227]-228) and index
ER  -