TY  - BOOK
AU  - peter,j.paul
AU  - olson,jerryc
TI  - Consumer behavior and marketing strategy
SN  - 0072410647
U1  - 658.8342 21
PY  - 2002///
CY  - new york
PB  - MC Graw- hill higher education
KW  - Marketing
KW  - sales managment
N1  - includes bibliographical references and index
ER  -