TY - BOOK AU - Certo,Samuel C TI - Modern management: adding digital focus SN - 9780130670892 U1 - 658 21 PY - 2003/// CY - New Jersey, USA PB - Prentice hall KW - Controlling KW - Industrial management KW - Management KW - Planning KW - Social responsibility of business KW - Technological innovation N1 - A new tool for your principles of management course; Includes bibligraphical reference; Content in brief : Introduction to management -- Modern management challenges -- Planning -- Organizing -- Influencing -- Controlling -- Topics for speacial emphasis N2 - The ninth edition of the modern management learning package, the text plus its ancillaries, continues a recognized and distinctive tradition in management education that has extended well over 20 years. This tradition emphasizes clear, concise, current, and through coverage based on an understanding of and a determination to enhance the student learning process. only instructional support materials that contribute to the design and conduct of the highest-quality principles of management course are included in the package. as in the past, revisions to this modern management learning package have been focused on single objective-improve student learning. All revisions reflect responsiveness to instructor and student learning. Strating with the text, the following sections explain each major component of this revision ER -