TY  - BOOK
AU  - miletsky,jason i
AU  - Smith,Genevieve
TI  - perspectives on branding
SN  - 9781598638721
U1  - 658.827 21
PY  - 2009///
CY  - boston
PB  - course technology, a part of cengage learning
KW  - brand name products
KW  - trademarks
ER  -