TY - BOOK AU - Nash,Edward L TI - The Direct marketing handbook SN - 0070460175 AV - HF5438.25 .D555 1984 U1 - 658.8/4 19 PY - 0000///د.ت CY - New York PB - McGraw-Hill KW - Direct marketing KW - Direct selling N1 - Includes bibliographical references and index ER -