TY  - BOOK
AU  - Gettins,Dominic
TI  - How to write great copy: learn the unwritten rules of copywriting
SN  - 0749446633
U1  - 659.132 22
PY  - 2006///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Advertising copy
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references (p. 185-187) and index
ER  -