TY  - BOOK
AU  - Baker,Michael John
TI  - The marketing manual
T2  - Chartered Institute of Marketing/Butterworth-Heinemann marketing series
SN  - 0750636521
U1  - 658.8 21
PY  - 1998///
CY  - Oxford, Boston
PB  - Butterworth Heinemann
KW  - Marketing
KW  - Management
N1  - American Corner; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/els033/98228280.html
UR  - http://www.loc.gov/catdir/description/els033/98228280.html
ER  -