(3EOGQI GdJejRs (3feGPL hJbfjGJ GdEOGQI aj YUQ (B= execllence managements - (3GdSdej, Ydjs ((3GdbGgQIs (3OGQ ZQjHs, 2002)
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Keywords: (3EOGQI GdCYeGds; (3LhOI GdEfJGLs