TY  - BOOK
AU  - Pride,William M
AU  - Ferrell,O.C
TI  - Marketing: Concepts and Strategies
U1  - 658.8 21
PY  - 1995///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - Marketing
N1  - Includes Bibliographical references and Index; International Edition
ER  -