TY  - BOOK
AU  - Harding,James
TI  - Alpha dogs: the Americans who turned political spin into a global business
SN  - 9780374531751
AV  - JK2281 .H365 2008
U1  - 324.7092/273 22
PY  - 2008///
CY  - New York
PB  - Farrar, Straus, and Giroux
KW  - Sawyer Miller (Firm)
KW  - Biography
KW  - History
KW  - Campaign management
KW  - United States
KW  - 20th century
KW  - Globalization
KW  - Case studies
KW  - Media consultants
KW  - Political campaigns
KW  - Political consultants
KW  - Public relations and politics
N1  - Includes bibliographical references (p. 233-234) and index
N2  - This is the story of two men who served as backroom strategists on every presidential contest from Richard Nixon to George W. Bush. David Sawyer was a New England aristocrat with dreams of becoming a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. The men of Sawyer-Miller were a small but extraordinary group who invented an American style of political campaigning and exported it around the world. Theirs is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.--From publisher description
UR  - http://www.loc.gov/catdir/toc/ecip085/2007047953.html
UR  - http://www.loc.gov/catdir/enhancements/fy0805/2007047953-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0805/2007047953-d.html
ER  -