TY  - BOOK
AU  - Crofts,Andrew
TI  - Hype!: the essential guide to marketing yourself
SN  - 009174542X
U1  - 650.1 20
PY  - 1990///
CY  - London
PB  - Hutchinson Business Books
KW  - Business enterprise
KW  - Success
KW  - Success in business
N2  - Details how to become high profile and high value in your industry, how to build a wide reputation and how to use this to climb to the top of the career ladder - in other words, how to "hype" yourself. This self-improvement book aims to be both entertaining and instructive
ER  -