TY  - BOOK
AU  - McNeal,James U
TI  - Children as consumers: insights and implications
SN  - 0669130877 (alk. paper)
AV  - HC110.C6 M36 1987
U1  - 658.8/348 19
PY  - 0000///د.ت
CY  - Lexington, Mass
PB  - Lexington Books
KW  - Child consumers
KW  - United States
KW  - Television advertising and children
N1  - Includes index; Bibliography: p. [191]-205
ER  -