TY  - BOOK
AU  - Bland,Michael
AU  - Theaker,Alison
AU  - Wragg,David W
ED  - Chartered Institute of Public Relations
TI  - Effective media relations: how to get results
T2  - PR in practice series
SN  - 0749443804
U1  - 791.4502/8 22
PY  - 2005///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Mass media and business
KW  - Public relations
N1  - "CIPR, Chartered Institute of Public Relations."; Includes bibliographical references (p. 141-142) and index
UR  - http://www.loc.gov/catdir/toc/ecip058/2005005042.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2005005042-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2005005042-d.html
ER  -