International marketing and export management - Albaum, Gerald S; Duerr, Edwin (Harlow, England New York Financial Times Prentice Hall, 2011)
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities
Includes bibliographical references and index
1
APPLIED_SC
Keywords: Export marketing -- Management