Adland a global history of advertising - Tungate, Mark 1967- (London Kogan Page, 2007)
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future
Formerly CIP
Includes bibliographical references (p. [269]-271) and index
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Keywords: Advertising -- History