TY  - BOOK
AU  - Tungate,Mark
TI  - Adland: a global history of advertising
SN  - 0749448377
U1  - 659.109 21
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  - Advertising
KW  - History
N1  - Formerly CIP; Includes bibliographical references (p. [269]-271) and index; Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future
ER  -