TY  - BOOK
AU  - alhotra ,Naresh K
TI  - Marketing Research: An Applied Orientation
SN  - 0136094236
U1  - 658.83 21
PY  - 1996///
CY  - New Jersey
PB  - prentice Hall
KW  - Marketing research
KW  - Methodology
KW  - qrmak
ER  -