TY  - BOOK
AU  - Tsiptsis,Konstantinos
AU  - Chorianopoulos,Antonios
TI  - Data mining techniques in CRM: inside customer segmentation
SN  - 0470743972 (cloth)
AV  - HF5415.5 .T836 2009
U1  - 658.812 22
PY  - 2009///
CY  - Chichester, West Sussex, U.K
PB  - Wiley
KW  - Customer relations
KW  - Management
KW  - Data processing
KW  - Data mining
N1  - Includes bibliographical references and index
ER  -