TY  - BOOK
AU  - Lovelock,Christopher H
TI  - Services marketing: text, cases & readings
T2  - The Prentice-Hall series in marketing
SN  - 0138067864
AV  - HF5415.122 .L68 1984
U1  - 658.8 19
PY  - 0000///د.ت
CY  - Englewood Cliffs, N.J
PB  - Prentice-Hall
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - Includes bibliographical references
ER  -