TY  - BOOK
AU  - Arens,William F
AU  - Arens,Christian
AU  - Weigold,Michael F
TI  - Contemporary advertising and integrated marketing communications
SN  - 9780071220606
U1  - 659.1 22
PY  - 0000///د.ت
CY  - New York
PB  - McGraw-Hill Higher Education
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -