TY  - BOOK
AU  - Zeithaml,Valarie A
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D
TI  - Services Marketing: Intergrating Customer Focus ACrross the Firm
SN  - 97800712639391
U1  - 658.8 21
PY  - 2009///
CY  - NewYork
PB  - McGraw-Hill
KW  - Marketing
N1  - "includes Index."
ER  -