TY  - BOOK
AU  - Gerhards,Paul
TI  - How to sell what you make: the business of marketing crafts
SN  - 9780811711395 (pbk.)
U1  - 658.85 21
PY  - 2013///
CY  - Mechanicsburg, PA
PB  - Stackpole Books
KW  - Fairs
KW  - Handbooks, manuals, etc
KW  - Handicraft
KW  - Marketing
KW  - Selling
N1  - Includes index; Crafts as a business: an introduction -- Crafts fairs and street fairs: your direct link to consumers -- The gallery connection: stepping into the wholesale marketplace -- Selling to the trade: expanding your market -- Advertising and publicity: marketing through traditional media -- Going global: marketing and selling on the internet -- Service, fulfillment, and sales reps: keeping your customers satisfied -- The itinerant crafter: a booth for the crafts nomad, indoors and out -- On paper: the back office of the crafts business -- On crafts and craftsmanship: true to the legacy
ER  -