Alpha dogs the Americans who turned political spin into a global business James Harding
نوع المادة :
نصاللغة: العربية المنتج: New York Farrar, Straus, and Giroux 2008الطبعة: 1st edالوصف: ix, 252 pages 24 سمنوع المحتوى: - نص
- بدون وسيط
- كتاب
- 9780374531751
- Sawyer Miller (Firm) -- Biography
- Sawyer Miller (Firm) -- History
- Campaign management -- United States -- History -- 20th century
- Globalization -- Case studies
- Media consultants -- United States -- Biography
- Media consultants -- United States -- History -- 20th century
- Political campaigns -- United States -- History -- 20th century
- Political consultants -- United States -- Biography
- Political consultants -- United States -- History -- 20th century
- Public relations and politics -- United States -- History -- 20th century
- 324.7092/273 22
- JK2281 .H365 2008
| صورة الغلاف | نوع المادة | المكتبة الحالية | المكتبة الرئيسية | المجموعة | موقع الترفيف | رقم الاستدعاء | المواد المحددة | معلومات المجلد | رابط URL | رقم النسخة | حالة | ملاحظات | تاريخ الاستحقاق | الباركود | حجوزات مادة | صف أولوية حجز المواد | الحجز الأكاديمي | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | مكتبة مصر الرئيسية - Misr Main Library Adult - كبار | 23 - Adult Social Sciences - علوم اجتماعية كبار | 324.7092273 H . A, 1 (استعراض الرف(يفتح أدناه)) | 1 | المتاح | 8000118513 |
Includes bibliographical references (p. 233-234) and index
This is the story of two men who served as backroom strategists on every presidential contest from Richard Nixon to George W. Bush. David Sawyer was a New England aristocrat with dreams of becoming a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. The men of Sawyer-Miller were a small but extraordinary group who invented an American style of political campaigning and exported it around the world. Theirs is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.--From publisher description
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