Alpha dogs the Americans who turned political spin into a global business James Harding

بواسطة: نوع المادة : نصاللغة: العربية المنتج: New York Farrar, Straus, and Giroux 2008الطبعة: 1st edالوصف: ix, 252 pages 24 سمنوع المحتوى:
  • نص
نوع الوسائط:
  • بدون وسيط
نوع الناقل:
  • كتاب
تدمك:
  • 9780374531751
الموضوع: تصنيف ديوي العشري:
  • 324.7092/273 22
تصنيف مكتبة الكونجرس:
  • JK2281 .H365 2008
موارد على الإنترنت: ملخص: This is the story of two men who served as backroom strategists on every presidential contest from Richard Nixon to George W. Bush. David Sawyer was a New England aristocrat with dreams of becoming a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. The men of Sawyer-Miller were a small but extraordinary group who invented an American style of political campaigning and exported it around the world. Theirs is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.--From publisher description
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Books مكتبة مصر الرئيسية - Misr Main Library Adult - كبار 23 - Adult Social Sciences - علوم اجتماعية كبار 324.7092273 H . A, 1 (استعراض الرف(يفتح أدناه)) 1 المتاح 8000118513

Includes bibliographical references (p. 233-234) and index

This is the story of two men who served as backroom strategists on every presidential contest from Richard Nixon to George W. Bush. David Sawyer was a New England aristocrat with dreams of becoming a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. The men of Sawyer-Miller were a small but extraordinary group who invented an American style of political campaigning and exported it around the world. Theirs is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.--From publisher description

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