000			01689cam a22003134i 4500
005			20260115064145.0
008			030718s2003 enka g bf 001 0 eng d
020			_a0749440724 _c187.00 eg. p
040			_aMPL _cMPL _erda
041	0		_aara
043			_ae-uk---
082	0	0	_a659.2 _222
100	1		_aHenslowe, Philip _d1934-
245	1	0	_aPublic relations _ba practical guide to the basics _cPhilip Henslowe
250			_a2nd ed
264		0	_aLondon _aSterling, VA _bKogan Page _cد.ت
300			_aviii, 152 pages _billustrations _c24 سم
336			_aنص
337			_aبدون وسيط
338			_aكتاب
504			_aIncludes bibliographical references and index
505	0		_aCommunication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation -- Conclusion
596			_a1
650		0	_aPublic relations _vHandbooks, manuals, etc
650		0	_aPublic relations _zGreat Britain _vHandbooks, manuals, etc
856		1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip046/2003015170.html
856		2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2003015170-b.html
856		2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2003015170-d.html
999			_c137475 _d137475