000			01768cam a22003134i 4500
005			20260114234929.0
008			040427s2004 enka b 001 0 eng
020			_a074944181X _c253.00 eg. p
040			_aMPL _cMPL _erda
041	0		_aara
082	0	0	_a658.83 _222
100	1		_aBrace, Ian _d1949-
245	1	0	_aQuestionnaire design _bhow to plan, structure, and write survey material for effective market research _cIan Brace
264		0	_aLondon _aSterling, VA _bKogan Page _c2004
300			_axii, 289 pages _billustrations _c24 سم. + _e1 CD-ROM (4 3/4 in.)
336			_aنص
337			_aبدون وسيط
338			_aكتاب
490	0		_aMarket research in practice series
504			_aIncludes bibliographical references (p. 277-280) and index
505	0		_aObjectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys
538			_aSystem requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB
596			_a1
650		0	_aMarket surveys _xMethodology
650		0	_aQuestionnaires _xMethodology
856		1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0417/2004010045.html
856		2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0917/2004010045-b.html
856		2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2004010045-d.html
999			_c14260 _d14260