000			01964cam a22003254i 4500
005			20260115094120.0
008			150128t20152015ne a g b 001 0 eng d
010			_a2015932093
020			_a0124201970 _q(paperback)
020			_a9780124201972 _q(paperback)
020			_z9780127999241
040			_aMPL _cMPL _erda
041	0		_aara
042			_alccopycat
082	0	4	_a004.21 _223
100	1		_aHodges-Schell, Martina
245	1	0	_aCommunicating the UX vision _b13 anti-patterns that block good ideas _cMartina Hodges-Schell, James O'Brien
264		1	_aAmsterdam _aBoston _bMorgan Kaufmann _c2015
300			_axliv, 329 pages _billustrations (chiefly color) _c24 سم
336			_aنص
337			_aبدون وسيط
338			_aكتاب
504			_aIncludes bibliographical references and index
505	0		_aSpeaking different languages -- Having different KPIs -- Not embracing everyone's goals -- Presenting without contextualizing -- Being in the room but not present -- Not having a consistent design language -- Throwing deliverables over the fence -- Living in the deliverables -- Assuming others don't get design -- Insisting on perfection -- Responding to tone, not content -- Defending too hard -- Not defending hard enough -- Identifying and fixing your own anti-patterns -- Relaxation techniques at work -- Group design techniques
520			_aThis book identifies the 13 main challenges designers face when they talk about their work and provides communication strategies so that a better design, not a louder argument, is what makes it into the world. Communicating the UX vision helps you identify the skills and behavioral patterns to present your work in more persuasive ways, and respond more constructively to feedback from coworkers and stakeholders
596			_a1
650		0	_aHuman-computer interaction _xSocial aspects
650		0	_aUser-centered system design _xResearch
700	1		_aO'Brien, James _eauthor
999			_c189351 _d189351