| 000 | 00972cam a22002894i 4500 | ||
|---|---|---|---|
| 005 | 20260115002437.0 | ||
| 008 | 981208s1998 enk b 001 0 eng | ||
| 020 | _a0750636521 | ||
| 040 |
_aMPL _cMPL _erda |
||
| 041 | 0 | _aara | |
| 082 | 0 | 4 |
_a658.8 _bB.M _221 |
| 100 | 1 | _aBaker, Michael John | |
| 245 | 1 | 4 |
_aThe marketing manual _cMichael J. Baker |
| 264 | 0 |
_aOxford _aBoston _bButterworth Heinemann _c1998 |
|
| 300 |
_aviii, 279 pages _c25 سم |
||
| 336 | _aنص | ||
| 337 | _aبدون وسيط | ||
| 338 | _aكتاب | ||
| 490 | 1 | _aChartered Institute of Marketing/Butterworth-Heinemann marketing series | |
| 500 | _aAmerican Corner | ||
| 504 | _aIncludes bibliographical references and index | ||
| 596 | _a1 | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 830 | 0 | _aCIM professional | |
| 856 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els033/98228280.html |
|
| 856 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els033/98228280.html |
|
| 999 |
_c24587 _d24587 |
||