000 01237cam a22003254i 4500
005 20260115004807.0
008 070315s2007 enka g 001 0 eng d
020 _a0749447605
_c275.00 eg. p
020 _a9780749447601
_c275.00 eg. p
040 _aMPL
_cMPL
_erda
041 0 _aara
082 0 0 _a658.872
_222
100 1 _aBird, Drayton
245 1 0 _aCommonsense direct & digital marketing
_cDrayton Bird
246 0 _aCommonsense direct and digital marketing
250 _a5th ed
264 0 _aLondon
_aPhiladelphia
_bKogan Page
_c2007
300 _aviii, 434 pages
_billustrations
_c25 سم
336 _aنص
337 _aبدون وسيط
338 _aكتاب
500 _a"Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; $a Dover, N.H. : Kogan Page, 2000"--T.p. verso
500 _aIncludes index
596 _a1
650 0 _aDirect marketing
700 1 _aBird, Drayton
856 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0713/2007011100.html
856 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0912/2007011100-b.html
856 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0715/2007011100-d.html
999 _c31681
_d31681