| 000 | 00860cam a22002894i 4500 | ||
|---|---|---|---|
| 005 | 20260115011838.0 | ||
| 008 | 900813s1991 ilua g b 001 0 eng | ||
| 020 | _a0256096899 | ||
| 040 |
_aMPL _cMPL _erda |
||
| 041 | 0 | _aara | |
| 050 | 0 | 0 |
_aHF5823 _b.Q44 1991 |
| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 | _aQuelch, John A | |
| 245 | 1 | 0 |
_aCases in advertising and promotion management _cJohn A. Quelch, Paul W. Farris |
| 250 | _a3rd ed | ||
| 264 | 0 |
_aHomewood, IL _bIrwin _cد.ت |
|
| 300 |
_axiii, 908 pages _billustrations _c25 سم |
||
| 336 | _aنص | ||
| 337 | _aبدون وسيط | ||
| 338 | _aكتاب | ||
| 504 | _aIncludes bibliographical references and index | ||
| 596 | _a1 | ||
| 650 | 0 |
_aAdvertising _xCase studies |
|
| 650 | 0 |
_aSales promotion _xCase studies |
|
| 700 | 1 | _aFarris, Paul W | |
| 991 |
_bc-GenColl _hHF5823 _i.Q44 1991 _tCopy 1 _wBOOKS |
||
| 999 |
_c40348 _d40348 |
||