000			00994cam a22002894i 4500
005			20260115012429.0
008			081027s2006 xxka g 000 0 eng d
020			_a074944665x _c99.00 EG. P
040			_aMPL _cMPL _erda
041	0		_aara
082	0	4	_a658.827 _221
100	1		_aCheverton, Peter
245	1	0	_aUnderstanding brands _cPeter Cheverton
250			_a3rd ed
264		0	_aLondon _bKogan Page _c2006
300			_a139 pages _billustrations _c22 سم
336			_aنص
337			_aبدون وسيط
338			_aكتاب
490	0		_aCreating success
500			_a"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
500			_aFormerly CIP _5Uk
596			_a1
650	1	4	_aBrand name products
650	1	4	_aProduct management
700	1		_aCheverton, Peter _tHow Come Your Brand Isn't Working Hard Enough?
999			_c42033 _d42033