000			01879cam a22003254i 4500
005			20260115015850.0
008			100709s2010 njua g 001 0 eng
020			_a9780470768679 (hardback)
040			_aMPL _cMPL _erda
041	0		_aara
082	0	0	_a658.872 _222
100	1		_aBrennan, Bernie
245	1	0	_aBranded! _bhow retailers engage consumers with social media and mobility _cBernie Brennan, Lori Schafer
264		0	_aHoboken, N.J _bWiley _c2010
300			_axx, 264 pages _billustrations _c24 سم
336			_aنص
337			_aبدون وسيط
338			_aكتاب
490	0		_aWiley and SAS business series
500			_aIncludes index
520			_a"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now. Describes the analytical tools necessary to make informed decisions on the data. Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan. Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."-- _cProvided by publisher
596			_a1
598			_aNEW, APPLIED_SC
650		0	_aBranding (Marketing)
650		0	_aInternet marketing
650		0	_aOnline social networks
650		0	_aSocial media _xEconomic aspects
650		0	_aTelemarketing
700	1		_aSchafer, Lori
999			_c52643 _d52643