000			01180cam a22002534i 4500
005			20260115032259.0
008			081102s2007 xxk g 000 0 eng d
020			_a0749448377 _c209.00 EG. P
040			_aMPL _cMPL _erda
041	0		_aara
082	0	4	_a659.109 _bT A _221
100	1		_aTungate, Mark _d1967-
245	1	0	_aAdland _ba global history of advertising _cMark Tungate
264		0	_aLondon _bKogan Page _c2007
300			_a278 pages.[16] p. of plates _c24 سم
336			_aنص
337			_aبدون وسيط
338			_aكتاب
500			_aFormerly CIP _5Uk
504			_aIncludes bibliographical references (p. [269]-271) and index
505	0		_aPioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future
596			_a1 10
650	1	4	_aAdvertising _xHistory
999			_c78591 _d78591