000			01646cam a22003014i 4500
005			20260115032536.0
008			040210s2004 enk g b 001 0 eng d
020			_a0749442018 _c209.00 eg. p
040			_aMPL _cMPL _erda
041	0		_aara
082	0	0	_a658.83 _222
100	1		_aCallingham, Martin
245	1	0	_aMarket intelligence _bhow and why organizations use market research _cMartin Callingham
246	0	0	_aHow and why organizations use market research
264		0	_aLondon _aSterling, Va _bKogan Page _cد.ت
300			_aviii, 223 pages _c24 سم
336			_aنص
337			_aبدون وسيط
338			_aكتاب
490	0		_aMarket research in practice series
504			_aIncludes bibliographical references and index
505	0		_aTypes of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct
596			_a1
650		0	_aMarketing research
856		1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0414/2004002672.html
856		2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2004002672-b.html
856		2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2004002672-d.html
999			_c79445 _d79445