000			02835cam a22003014i 4500
005			20260115034040.0
008			060721s2006 enk G b 001 0 eng
020			_a0749443774
020			_a9780749443771
040			_aMPL _cMPL _erda
041	0		_aara
082	0	0	_a658.83 _222
100	1		_aAdams, Karen
245	1	3	_aAn introduction to market & social research _bplanning & using research tools & techniques _cKaren Adams & Ian Brace
246	0		_aIntroduction to market and social research
264		0	_aLondon _aPhiladelphia _bKogan Page _c2006
300			_aiv, 154 pages _c25 سم
336			_aنص
337			_aبدون وسيط
338			_aكتاب
504			_aIncludes bibliographical references (p. [149]) and index
505	0		_aIntroduction to market research -- Why do I need research? Introducing market research -- What do I need to know? Defining research objectives -- How am I going to do it? Selecting a research design -- How can I gather information? Identifying different research methods -- Designing a research project: the tools of market research -- Who should I talk to? Understanding how sampling works -- Where can I find the data I need? Using quantitative research methods -- How can I find out what people feel about issues? Using qualitative research methods -- What questions should I ask? Designing the questionnaire -- Completing a market research project -- How do I know what it all means? Analysing research data -- What do I do with the information? Reporting and communicating research findings -- Where do I go from here? Developing your career in market research -- Test Yourself -- Task Answer Guide
520			_aAn Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research _bThis step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectivily in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. Key topics covered include: introducing market research; defingin research objectives; selecting a research design; identifying different research methods; understanding how sampling works; using quantitative research methods; using qualitative research methods; designing the questionaire; analysing research data; reporting and communicating research findings; developing your career in market research
596			_a1
598			_aNEW, APPLIED_SC
650		0	_aMarketing research
700	1		_aBrace, Ian _d1949-
999			_c84208 _d84208