| 000 | 01165cam a22003374i 4500 | ||
|---|---|---|---|
| 005 | 20260115042358.0 | ||
| 008 | 100322s2011 enka g b 001 0 eng d | ||
| 020 | _a9781849201551 (hbk.) | ||
| 020 | _a9781849201568 (pbk.) | ||
| 040 |
_aMPL _cMPL _erda |
||
| 041 | 0 | _aara | |
| 042 | _alccopycat | ||
| 082 | 0 | 4 |
_a658.804 _222 |
| 100 | 1 |
_aBrennan, Ross _d1957- |
|
| 245 | 1 | 0 |
_aBusiness-to-business marketing _cRoss Brennan, Louise Canning and Raymond McDowell |
| 250 | _a2nd ed | ||
| 264 | 0 |
_aLondon _aLos Angeles _bSAGE _c2011 |
|
| 300 |
_axxi, 386 pages _billustrations _c25 سم |
||
| 336 | _aنص | ||
| 337 | _aبدون وسيط | ||
| 338 | _aكتاب | ||
| 490 | 0 | _aAdvanced marketing series | |
| 500 | _aPrevious ed.: 2007 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 520 | _aThis volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management | ||
| 596 | _a2 | ||
| 650 | 0 |
_aIndustrial marketing _vCase studies |
|
| 650 | 0 | _aIndustrial marketing | |
| 700 | 1 | _aCanning, Louise | |
| 700 | 1 | _aMcDowell, Raymond | |
| 999 |
_c97694 _d97694 |
||